Guidelines for Publicizing ISO 9001 Registration

Free, updated guidelines providing organizations with “good practice” for publicizing their certification to the ISO 9001 and ISO 14001 standards are now available. The new edition has been revised to take into account ISO 9001:2000. You can view the document online, or download the Word file, at: <http://www.iso.org/iso/en/iso9000-14000/publicizing/index.html>.

The introduction to the new edition of Publicizing your ISO 9001 or ISO 14001 certification says, “By using ISO’s guidelines, you will avoid the pitfalls of false, misleading, or confusing statements in your communications about ISO 9001 or ISO 14001 certification and thus avoid harming the credibility of your organization. If you follow the guidelines, you will be demonstrating the same rigor in your communications about certification as you have done in implementing your ISO 9001 quality management system or ISO 14001 environmental management system.”

The guidelines are intended to help organizations apply good practice when publicizing, communicating, and promoting their certification to staff, customers, business partners, and the general public. These guidelines should prove useful in preparing promotional material such as press releases, advertisements, marketing brochures, videos, staff announcements, logos, and slogans for diverse media ranging from print and broadcasting, to Internet and multi-media applications, to signs, banners, and vehicle fleets.