Strict New ISO Guidelines for Publicizing Registration

Your organization should be proud of achieving ISO 9001:2000 or ISO 14001 registration and may want to communicate this success to the market place. ISO has issued strict new guidelines for publicizing, communicating, and promoting your registration to employees, customers, business partners, and the general public.

These guidelines will be useful in preparing promotional and communication material, such as, press releases, advertisements, marketing brochures, videos, staff announcements, logos, and slogans.

In brief, the guidelines state:

  • Don’t use, adapt, or modify ISO’s logo for your use
  • If you want to use a logo, ask your registrar for permission to use its logo
  • If you adapt your company logo to communicate the certification, the logo should not be capable of being mistaken for the ISO logo
  • If your organization is certified to ISO 9001:2000, use the full designation (not just “ISO 9001”)
  • Replace “ISO 9000 certification” and “ISO 14000 certification” by the specific terms “ISO 9001:2000 certification” and “ISO 14001 certification”
  • In this ISO context, “certified” (and “certification”) and “registered” (and “registration”) are equivalent in meaning and you can use either term
  • Don’t say your organization has been “accredited”
  • Don’t use “ISO certified”, or “ISO certification”
  • Use instead “ISO 9001:2000 certified”, “ISO 9001:2000 certification”, “ISO 14001 certified”, or “ISO 14001 certification”
  • Don’t display ISO 9001:2000 or ISO 14001 certification marks of conformity on products, product labels, or product packaging
  • Don’t give the impression that ISO 9001:2000 or ISO 14001 certifications are product certifications or product guarantees

ISO 9001:2000 and ISO 14001 certificates are issued for the scopes of activity specified on the certificate. You should be just as specific when publicizing that certification. Do not misrepresent the scope (the extent) of the certification regarding its activities or geographic locations.

You can view the full text of Publicizing your ISO 9001:2000 or ISO 14001 certification, or download the free brochure, at this ISO web site:
<http://www.iso.org/iso/en/iso9000-14000/publicizing/index.html>.

By using these guidelines, you will avoid the pitfalls of false, misleading, or confusing statements in your communications about ISO 9001:2000 or ISO 14001 certification, thereby maintaining the credibility of your organization. By following these guidelines, you will demonstrate the same rigor in your communications as you did in implementing your ISO 9001:2000 quality management system or ISO 14001 environmental management system.