ISO Prevents Misuse of its Name

ISO recently won another round in its fight to prevent its name from being misused on the Internet and having people be mislead into buying products or services that they believe are endorsed by ISO. The Arbitration and Mediation Center of WIPO (World Intellectual Property Organization) ruled that the following Internet domain names, which had been registered by companies with no connection to ISO, be transferred to ISO:

  • iso1stop.com
  • iso9000commerce.com
  • isoeasy.com
  • isoeasy.org
  • isoeasy.info
  • isonet.net
  • isotraining.net

WIPO upheld ISO’s contention that the inclusion of “iso” in the domain names gave the misleading impression that the Web sites were sponsored by ISO, or affiliated to it. The WIPO arbitrators found that the domain names had been registered with a view to commercial gain by the registrants since Internet users could be attracted to the sites mistakenly believing them to be connected to ISO. The success of ISO’s standards has been accompanied by the growth of organizations offering related products and services such as certification of conformity, consultancy, training, publications, and software. The majority operate in a business-like manner without infringing ISO trademarks, but some make use of ISO’s name in a way that could confuse potential customers into believing that these organizations are part of ISO, or that they, their products, or services are endorsed by ISO. This has led ISO to take even more vigorous action in recent years to protect Internet users and to pursue organizations that refuse to comply with ISO’s policy on the use of its name and logo. ISO’s policy on the use of its name and logo can be consulted on its web page, along with guidelines on publicizing certification to its ISO 9001:2000 and ISO 14001:2004 standards.